{"id":46249,"date":"2026-04-30T14:16:57","date_gmt":"2026-04-30T17:16:57","guid":{"rendered":"https:\/\/sbcnoticias.com\/br\/?p=46249"},"modified":"2026-04-30T14:17:01","modified_gmt":"2026-04-30T17:17:01","slug":"betsul-acao-jogo-responsavel-avenida-paulista","status":"publish","type":"post","link":"https:\/\/sbcnoticias.com\/br\/betsul-acao-jogo-responsavel-avenida-paulista\/","title":{"rendered":"Betsul realiza a\u00e7\u00e3o na Avenida Paulista para conscientizar sobre jogo respons\u00e1vel"},"content":{"rendered":"\n<p>A <strong><a href=\"https:\/\/sbcnoticias.com\/br\/betsul-patrocinara-o-fight-music-show-8\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betsul<\/a><\/strong> promoveu a\u00e7\u00e3o de conscientiza\u00e7\u00e3o sobre jogo respons\u00e1vel na Avenida Paulista, em S\u00e3o Paulo. Na ter\u00e7a-feira, 28, a operadora criou um \u201ccassino humano\u201d, com a simula\u00e7\u00e3o de m\u00e1quinas de ca\u00e7a-n\u00edqueis. A iniciativa foi liderada por <strong>Kleber Bambam<\/strong>, atleta, influenciador digital e embaixador da marca, e contou com a participa\u00e7\u00e3o de pedestres que circulavam pelo local.<\/p>\n\n\n\n<p>Enquanto tr\u00eas participantes permaneciam posicionados em cabines separadas, representando os rolos da m\u00e1quina, o apostador se colocava \u00e0 frente do \u201cca\u00e7a-n\u00edquel\u201d para realizar a aposta e acionar a manivela. Quando os tr\u00eas exibiam o mesmo \u00edcone de forma simult\u00e2nea, a din\u00e2mica previa a entrega de brinde ao participante.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-1024x636.jpg\" alt=\"\" class=\"wp-image-46250\" style=\"aspect-ratio:1.6101387482038114;width:536px;height:auto\" srcset=\"https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-1024x636.jpg 1024w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-300x186.jpg 300w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-768x477.jpg 768w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-677x420.jpg 677w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-696x432.jpg 696w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-1068x663.jpg 1068w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-356x220.jpg 356w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1-1281x504.jpg 812w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-1-1.jpg 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A\u00e7\u00e3o de conscientiza\u00e7\u00e3o da Betsul sobre jogo respons\u00e1vel na Avenida Paulista<br>Cr\u00e9dito: Betsul<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Segundo <strong>Mateus Rosa<\/strong>, Gerente de Marketing da Betsul, a proposta foi criar experi\u00eancia interativa e de car\u00e1ter recreativo, capaz de engajar o p\u00fablico no ambiente urbano e, ao mesmo tempo, transmitir de forma pr\u00e1tica a mensagem de conscientiza\u00e7\u00e3o sobre o jogo respons\u00e1vel.<\/p>\n\n\n\n<p>\u201cTransformamos a mec\u00e2nica tradicional dos cassinos em algo humano e imprevis\u00edvel, justamente para mostrar que o jogo deve ser encarado com equil\u00edbrio. Levar essa experi\u00eancia para a rua foi uma maneira de aproximar o tema das pessoas e gerar curiosidade e intera\u00e7\u00e3o real. O jogo virtual pode ser muito divertido, assim como as nossas partidas aqui na Paulista foram, mas precisa ser vivido com responsabilidade\u201d, afirmou Rosa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-1024x576.jpg\" alt=\"\" class=\"wp-image-46251\" style=\"width:545px;height:auto\" srcset=\"https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-1024x576.jpg 1024w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-300x169.jpg 300w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-768x432.jpg 768w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-747x420.jpg 747w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-696x391.jpg 696w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-1068x601.jpg 1068w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-1281x504.jpg 896w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-1264x711.jpg 1264w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-900x506.jpg 900w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-638x359.jpg 638w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-476x268.jpg 476w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-286x161.jpg 286w, https:\/\/sbcnoticias.com\/br\/uploads\/sites\/3\/sites\/3\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1-178x100.jpg 178w, https:\/\/resourcesbr.sbcnoticias.com\/sbcnoticiasbr\/sites\/3\/2026\/04\/betsul-acao-de-marketing-paulista-5-1.jpg 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A\u00e7\u00e3o de conscientiza\u00e7\u00e3o da Betsul sobre jogo respons\u00e1vel na Avenida Paulista<br>Cr\u00e9dito: Betsul<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Quer ouvir mais hist\u00f3rias como esta? Confira o novo canal da&nbsp;<a href=\"https:\/\/www.youtube.com\/@SBCMediaChannel\" target=\"_blank\" rel=\"noreferrer noopener\">SBC Media no YouTube<\/a>, o novo espa\u00e7o dedicado a tudo relacionado \u00e0 multim\u00eddia na SBC, onde nossa equipe explora em detalhes as principais not\u00edcias dos setores de apostas esportivas, iGaming, afiliados e pagamentos.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Receba um resumo com as principais not\u00edcias sobre o mercado de jogos online e de apostas esportivas no Brasil atrav\u00e9s do&nbsp;<\/em><a href=\"https:\/\/sbcnoticias.com\/br\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>link<\/em><\/a><em>. A newsletter \u00e9 enviada toda segunda, ter\u00e7a e quinta-feira, sempre \u00e0s 17 horas.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Betsul promoveu a\u00e7\u00e3o de conscientiza\u00e7\u00e3o sobre jogo respons\u00e1vel na Avenida Paulista, em S\u00e3o Paulo. Na ter\u00e7a-feira, 28, a operadora criou um \u201ccassino humano\u201d, com a simula\u00e7\u00e3o de m\u00e1quinas de [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":46253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3665],"tags":[1175,4466,3659,3744],"class_list":["post-46249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cassinos-online","tag-betsul","tag-caca-niqueis","tag-cassino-online","tag-jogo-responsavel"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/posts\/46249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/comments?post=46249"}],"version-history":[{"count":1,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/posts\/46249\/revisions"}],"predecessor-version":[{"id":46252,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/posts\/46249\/revisions\/46252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/media\/46253"}],"wp:attachment":[{"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/media?parent=46249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/categories?post=46249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbcnoticias.com\/br\/wp-json\/wp\/v2\/tags?post=46249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}